New Privacy Law Guidance about AI Highlights the Need for a Cautious Approach

New Privacy Law Guidance about AI Highlights the Need for a Cautious Approach

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New Privacy Law Guidance about AI Highlights the Need for a Cautious Approach

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10 min read

14 Nov 2024

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    Key Takeaways
  • Recent guidance on Australian privacy laws in the context of AI systems shows that there are many complex issues, and careful controls are necessary to protect businesses from fines and reputational damage.
  • Businesses using AI to make decisions, or as part of important or high-risk work, should be especially careful and should consider blanket prohibitions.
  • Even seemingly innocent uses (e.g., using AI systems to take meeting notes, or as a chatbot to talk to customers) are high risk activities to be done carefully (if at all).

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Businesses should take careful note of the risks of using artificial intelligence (AI) and should implement controls appropriate to their business to ensure use is careful or prohibited.

A breach of Australian privacy law (for example, the Privacy Act 1988 (the Act) may result in significant fines or reputational damage. Given the recency of AI commercialisation, businesses should be especially careful about their compliance when using AI systems as enough time has not passed for best practice steps to develop.

Ensuring sufficient controls (or ensuring prohibition) is especially important where the AI is exposed to personal information, makes decisions for a business (e.g., reviewing and sorting resumes), or is engaging in impactful work (e.g., drafting court material).

As a general comment, it should also be understood that AI systems are often wrong and that their output should be thoroughly factchecked to confirm accuracy.

Best practice will be to not input personal information (especially not sensitive information) into publicly available AI tools, or indeed any AI system unless appropriate safeguards and restrictions are in place.

OAIC Guidance

The Office of the Australian Information Commissioner (OAIC) has issued guidance regarding the deployment of AI systems within an organisation subject to the Privacy Act (APP Entity) to provide a product or service, particularly in the context of generative AI (OAIC AI Guidance).

This guidance is crucial as AI systems are highly complicated and carry numerous complex privacy risks.

We urge all businesses contemplating the use of AI in their business to read the OAIC’s AI Guidance in detail and particularly note the included checklists before undertaking any use of an AI System.

This article does not propose to summarise or repeat the OAIC’s AI Guidance in detail, however a number of key takeaways should be emphasised.

Due Diligence

Prior to use of any AI system, due diligence will be critical, you must understand:

  1. the terms and conditions for the use of the AI system;
  2. how the AI system has been trained and what information it was trained on;
  3. how the AI system will treat the information included in prompts (e.g., is it used to train the AI in future, is it saved locally or remotely);
  4. whether any information included in a prompt will be accessible by publisher of the system (if so, use of the AI system may constitute a disclosure of personal information which is subject to further rules than a use of personal information);
  5. how the AI system is protected from data breaches; and
  6. whether there have been previous data breaches.

You should regularly check and confirm whether any changes occur in respect of the above during the use of the AI system.

Use of Personal and Sensitive Information in AI Systems

Your privacy policy must clearly state how your business uses AI. In some circumstances e.g., where an AI is used to take meeting notes, this will likely be insufficient on its own and the meeting participants should be given an opportunity to opt out.

APP Entities are required by Australian Privacy Principal 6 to only use or disclose personal information for a particular purpose if the information was obtained for that purpose. There are exceptions that permit a use or disclosure for a secondary purpose (e.g., if consent from the individual was obtained). One such exception is where the individual would reasonably expect the APP Entity to use or disclose the information for that secondary purpose if that purpose is related to the primary purpose (or directly related if the information is sensitive information).

The OAIC Guidance relevantly provides that “[i]f your organisation cannot clearly establish that a secondary use for an AI-related purpose was within reasonable expectations and related to the primary purpose, to avoid regulatory risk you should seek consent for that use and/or offer individuals a meaningful and informed ability to opt-out. Importantly, you should only use or disclose the minimum amount of personal information sufficient for the secondary purpose.”

Controls

Prior to using an AI system, a business should consider the worst case scenario, as some AI systems are black boxes and their “reasoning” cannot be extracted and examined. E.g., the OAIC AI Guidance notes that using AI in recruitment could discriminate against candidates based on perceived biases. For this reason, any commercial use of an AI System should include sufficient controls to analyse and manage risks associated with the black box nature of the software.

These controls are discussed in further detail below in our commentary on a recent report by the OVIC.

Businesses which permit the internal use of AI should perform a privacy impact assessment, implement an AI policy containing express requirements for the use of AI systems, and undertake regular staff training on the use of AI.

Generation of personal Information

You should consider that AI systems are trained on a wide range of information, which means they are capable of generating personal information. The OAIC AI Guidance references an example where workplace psychosocial hazard training was partially created with AI and the AI generated a real situation using the real names of the persons involved (who were involved in an ongoing court matter at the time). This event may be considered collecting personal information under the Act and the information collected would need to be treated accordingly as unsolicited personal information.

Meeting minute making

While seemingly innocuous, the risks of using an AI system to record a meeting are substantial – meetings can veer off topic, in which case any personal and sensitive information discussed may well be information the business is not permitted to collect. In that case, that information should be erased or deidentified. Without proper systems in place, this can be easily overlooked from time to time.

AI and images

You also need to be aware that any images generated by an AI may copy part (or all) of an image it was trained on. Such generated images may reproduce personal or sensitive information and may breach copyright laws.

Uploading of images to AI systems should generally be avoided even where no personal or sensitive information is apparent, as the image may contain metadata or sufficient information to identify a location or other personal information may be present to identify a location.

Chatbots

Our view is that any business seeking to use an AI chatbot should seek legal advice beforehand as such activity may result in collection of improper personal and sensitive information. Chatbots also raise particular risks regarding Australian Privacy Principal 10 (ensuring the accuracy of personal information collected) and Australian Privacy Principal 3 which requires that unless unreasonable or impractical to do so, personal information must be collected from the individual directly.

OVIC decision

A deputy Commissioner of the OVIC recently performed an investigation into the use by a child protection worker (the Worker) employed in the Victorian Department of Families, Fairness and Housing (DFFH).

This example is an illustrative example of what controls may or may not be sufficient to guard against the risks of using AI systems.

Conduct

In this example, the Worker used ChatGPT to assist in the drafting of a protection application report, which is submitted to the Children’s Court to assist the court in deciding whether a child needs protection.

The use by ChatGPT of the Worker was plainly inappropriate and dangerous as “the Protection Application Report mistakenly described a child’s doll, that was used by the child’s father for sexual purposes, as a mitigating factor, in that the parents had provided the child with “age appropriate toys””.[1]

Of some interest is the 9 factors identified by the DFFH in their investigation which indicated ChatGPT involvement:[2]

  1. sophisticated language;
  2. overly positive descriptors;
  3. inaccurate information;
  4. unusual content;
  5. unusual terminology;
  6. unusual reference to legal intervention;
  7. unusual Child Protection intervention;
  8. nonsensical references; and
  9. American spelling and/or phrasing.

Any business that, as part of its AI controls, audits work for evidence of AI use, should take note of these examples.

Breach

It was determined that this conduct constituted a breach of Information Privacy Principals 3.1 and 4.1.

Information Privacy Principal 3.1

An organisation must take reasonable steps to make sure that the personal information it collects, uses or discloses is accurate, complete and up to date.

Information Privacy Principal 4.1

An organisation must take reasonable steps to protect the personal information it holds from misuse and loss and from unauthorised access, modification or disclosure.

Controls

The DFFH had the following controls in place at the time of the conduct:

  1. “an acceptable Use of Technology Policy;
  2. eLearning modules on privacy awareness and security awareness;
  3. the DFFH values;
  4. the VPS code of conduct;
  5. Human Rights legislation and associated eLearning module;
  6. communications to leadership and management by way of three education sessions in May 2023 that referred to data security, privacy and other risks associated with GenAI.”[3]

The OVIC decided that these controls were insufficient and there was a need to train all employees, not only management staff.[4]

Since the conduct took place the DFFH created specific “Generative Artificial Intelligence Guidance” (which was circulated on several instances to all DFFH staff), which included two “critical rules”:

  1. “Employees should be able to explain, justify and take ownership of their advice and decisions;”[5] and
  • “Employees should assume that any information they input into public GenAI tools could become public. They must not input anything that could reveal classified, personal or otherwise sensitive information.”[6]

However, the report noted that:

  1. “DFFH has almost no visibility on how GenAI tools are being used by staff. It has no way of ascertaining whether personal information is being entered into GenAI tools and how GenAI-generated content is being applied. Further, as is always the case with policy and guidance, there is no way of guaranteeing that all staff will properly read, understand, and apply these.” [7]
  • “The risks of harm from using GenAI tools are too great to be managed by policy and guidance alone. At present, there are insufficient controls in place regarding staff access to GenAI tools coupled with a lack of assurance capabilities to verify that such use is appropriate. In other words, these controls are insufficient to prevent a re-occurrence of incidents like the PA Report incident.”[8]

Decision

The OVIC decided to issue a compliance notice, with 6 specified actions required (some of which DFFH can apply to amend), including:

  1. DFFH must direct child protection staff to not use any generative AI tools as part of their duties;
  2. DFFH must block access to 15 specified generative AI tools between 5 November 2024 and 5 November 2026;
  3. DFFH must between 5 November 2024 and 5 November 2026 “implement and maintain a program to regularly scan for web-based or external” generative AI tools similar to those directed to be blocked; and
  4. “DFFH must implement and maintain controls to prevent Child Protection staff from using Microsoft365 Copilot” between 5 November 2024 and 5 November 2026.[9]

Takeaway

Businesses which handle important or high risk personal information should be on notice they may not be able to implement sufficient controls around AI systems to prevent breaches of Australian privacy laws and should consider blanket prohibitions to avoid fines or reputational damage.

Hillhouse Legal Partners can assist if you have any questions about treatment of personal or sensitive information, you require the preparation of a privacy policy, or you have experienced a data breach. Feel free to reach out to John Davies, Lawyer or Craig Hong, Director to discuss.


[1] Office of the Victorian Information Commissioner, Investigation into the use of ChatGPT by a Child Protection Worker, available: https://ovic.vic.gov.au/wp-content/uploads/2024/09/DFFH-ChatGPT-investigation-report-20240924.pdf p5.

[2] Ibid p21.

[3] Ibid p23.

[4] Ibid p24 – 25.

[5] Ibid p26.

[6] Ibid p26.

[7] Ibid p28.

[8] Ibid p28.

[9] Ibid p29-30.

Annual Review: Top 10 legal matters to consider this financial year

Annual Review: Top 10 legal matters to consider this financial year

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Annual Review: Top 10 legal matters to consider this financial year

Authors: Craig Hong

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4 min read

24 Jul 2024

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  • To achieve the best results, be proactive in management this financial year by conducting an annual review of your practice.
  • Determine where you are sitting on a number of ‘housekeeping,’ financial, legal, and strategic matters to prepare for the unexpected and be in a stronger commercial negotiating position.
  • Here’s our top 10 legal issues we recommend you review to maximise valuable opportunities that come your way now and into the future.

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Get ahead of the curve and prepare for the opportunities that life or business throws at you this financial year. We often find the practices that have the best results are those that are proactive rather than reactive in their management of various issues. With that in mind, we encourage you to invest the time now to review your legal matters to help you ride the highs and lows we see daily when working with our clients.

Generally, practices should be engaging in an annual review to determine where they are sitting on a number of ‘housekeeping,’ financial, legal, and strategic matters. Any practice that does this regularly will see less ‘out of the blue’ problems and will generally find themselves in stronger commercial negotiating positions with a wider range of options than if they wait till the last minute to deal with things or even worse, wait until they have a problem which can be time consuming and expensive.

Here’s our recommended top 10 legal issues to consider as part of an annual review to help you make the absolute most of what comes your way.

  1. Corporate Structure – has your business grown or significantly changed since you established it?  If so, consider if the current structure is still the most suitable and tax effective. For restructuring or preparing for succession, we recommend seeking legal and accounting advice. Even if your structure is sound, it is worth checking that all of your fundamental structure documents are in place and up to date.
  • Supply Agreements – it’s important to review your suppliers regularly to ensure you are still getting the best product or service for a reasonable price. Service contracts on printers, IT and the like need to be reviewed to help you decide if you keep or change them. The terms of these agreements also need to be reviewed regularly to ensure they are compliant with the Unfair Contract Terms regime introduced in November 2023. Breaches of the regime carry significant penalties.
  • Premises – you need to be aware of your lease option terms and the window for exercising those options. These timeframes are very strict and your option can be lost if you miss the exercise window. If there are no options, you should start negotiating a new lease with your landlord or looking for alternate premises. The further out from your option period or expiry of your lease you consider these matters, the better you will be placed to find alternatives and improve your bargaining position. It’s also important to consider your premises’ state of fitout and if it needs refurbishment or changes to suit the stage of your business.
  • Service Agreements – there has been recent significant developments in the application of payroll tax to medical practices. Even though laws are supposed to be harmonised nationally, each State has taken slightly different approaches so you need to be aware of best practice to take advantage of the rulings and exemptions or amnesties relevant to your State. We strongly recommend that practices seek legal advice and accounting advice as these matters can be very technical.
  • Employment Agreements – Employment Law is always evolving and laws change often. We recommend that employers seek legal advice on the impact of these changes and ensure they are compliant. Other employment considerations include any performance management concerns, annual reviews, and incentives for retaining key employees like share schemes.
  • Privacy – ensure you have an up to date and compliant privacy policy on your website and are collecting, storing and using personal information in accordance with your obligations under the Privacy Act. Practices deal with health information, so their privacy and data handling are highly scrutinised and failings on this front can present costly problems.
  • Shareholder agreements – is your current situation fully documented?  It’s best to have a signed agreement rather than a perfect draft, so keep it to the point.
  • Business succession planning – regardless of how far away this event may be, it’s important to consider this when planning and setting business and personal goals. This is a process that the more time, planning and thought is put into it, the better the results we see.
  • Personal financial matters in order – ensure you have and keep your Will up to date when business or life circumstances change (e.g. children, life partners, business changes, planning major purchases or investments, etc.) to protect your estate, wishes and loved ones. 
  1. Intellectual Property – it is vital to ensure relevant trade marks, designs, and patents are all protected. Registered trade marks are one of the best ways to protect the valuable intellectual property of your business. It is imperative that trade mark applications are filed to better secure those IP rights.

We encourage you to reach out to your professional advisory team to help you navigate your way through your annual review process confidently.

Thirsty Works: Federal Court rules on misleading and deceptive conduct claim

Thirsty Works: Federal Court rules on misleading and deceptive conduct claim

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Thirsty Works: Federal Court rules on misleading and deceptive conduct claim

Author: Zach Sudiro

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4 min read

7 Mar 2023

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  • The level of competition within industries has become increasingly fierce. If you are looking to start a new business, or have recently established your own business, it is vital to ensure relevant trademarks, designs and patents are all protected.

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The Federal Court recently ruled on a claim for misleading and deceptive conduct under the Australian Consumer Law[1] (ACL) between Brick Lane Brewing (“Brick Lane”) and the producer of “Better Beer”, Torquay Beverages Co Pty Ltd. [2]

The claim concerned alleged similarities between the packaging, labelling and advertising of Brick Lane’s “Sidewinder” beer and Torquay’s “Better Beer” as depicted below. While the Federal Court did find there were similarities between the products, Justice Stewart ultimately held the contraventions were not made out. 

Background of the claim

On 21 July 2021 Brick Lane launched the Sidewinder beer through a media release that included an image of the product. On 26 July 2021 Mighty Craft Limited announced it would be partnering with Torquay and social media influencers “The Inspired Unemployed” to form “Better Beer Co” and launch Better Beer. 

Brick Lane argued:

  • Torquay’s packaging and promotion (conduct) of their Better Beer induced or was capable of inducing consumers into error by mistaking the products, therefore misleading or deceptive or likely to mislead or deceive;
  • Torquay’s conduct therefore could lead a consumer to mistake the Sidewinder product for a Better Beer or believe Better Beer was associated with Brick Lane. 

The Federal Courts Decision

Importantly, Brick Lane acknowledged that the Sidewinder and Better Beer were made independently of each other and without one party having knowledge of the other’s design. Therefore there was no intentional copying. 

In considering whether consumers were actually likely to be deceived or misled, the Court considered Torquay’s conduct in the context of other surrounding circumstances, including:

  • the reputation of the branding;
  • the extent of differences between the Sidewinder and Better Beer;
  • the circumstances in which the products are offered to the pubic; and
  • whether Torquay copied Brick Lane’s product, intentionally adopting distinctive features of the Sidewinder. 

The role of reputation

Justice Stewart’s judgement emphasised that there is no presumption a hypothetical consumer is familiar with a brand’s product.  When determining if a product’s get-up is misleading or deceptive, some association in the mind of the relevant sector of the public between competing products must be established. The decision reaffirms previous authorites that if this association cannot be established, the use of a similar get-up will not be misleading or deceptive. 

Relevant dates

A contentious point in the case, Justice Stewart also clarified when the relevant date is that consumers are likely to be mislead or deceived. Brick Lane submitted the relevant date was the date the products became available to consumers, while Torquay argued the the relevant date was when the promotion of Better Beer began. 

Justice Stewart was unapologetic in rejecting Brick Lane on this issue, stating the submission “is not supported by authority or logic”.[3] The conduct of Torquay was ruled to not be dependant on the availability of the product for sale, but when public facing activities using the get-up commenced. 

Relevant class

In the decision, Justice Stewart did find that the Sidewinder and Better Beer were in the “health-conscious” segment of the beer market. However, the ruling also provided the beer market is highly saturated, with a large variety of options for consumers. It is therefore more likely that a reasonable purchaser of beer would be less likely to be deceived or mislead by the similarity in the products, instead taking a more careful consideration of their purchase. 

Ultimately, the conduct of Torquay was found to not be misleading or deceptive and that it did not falsely represent any associations with Brick Lane’s products. Hillhouse Legal Partners has experience in dealing with matters relating to intellectual property. Please contact us by email or on 07 3220 1144 should you be seeking further guidance on trade mark or any other intellectual property matters.

[1] Australian Consumer Law ss18, 29(1)(g) and (h)

[2] Brick Lane Brewing Co Pty Ltd v Torquay Beverage Company Pty Ltd [2023] FCA 66.

[3] Paragraph [43]

Part 1: Retail Shop Leases in Queensland – what are the differences between a retail shop lease and a commercial lease?

Part 1: Retail Shop Leases in Queensland – what are the differences between a retail shop lease and a commercial lease?

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Part 1: Retail Shop Leases in Queensland – what are the differences between a retail shop lease and a commercial lease?

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5 min read

1 Mar 2023

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  • The Retail Shop Leases Act 1994 (Qld) applies to retail shop leases in Queensland.
  • That Act provides a number of protections for tenants and also requires the parties undertake a disclosure process prior to entering into a retail shop lease.
  • It is important landlords and tenants are aware of the material terms of their commercial or retail lease, as the case may be, and the impact and obligations imposed on each party.

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As a general rule, the parties to a commercial lease are free to agree to whatever terms they choose, and there are no minimum standards or protections for a tenant. Terms are determined by the market and negotiation between the parties. Commercial leases usually heavily favour a landlord more so than a tenant. 

Whilst the parties to a retail shop lease are also generally free to negotiate the terms of the lease, the RSL Act provides a safety net of certain minimum lease standards that apply to retail shop leases and protect tenants.

The following points illustrate some of the key differences between the two forms of each lease (as applies in Queensland) 

  1. Pre-Lease Disclosure 

As premised above, parties to a commercial lease are generally free to agree to whatever terms they choose, and there are no minimum standards or protections for a tenant. Conversely, in a retail lease, the lessor is obligated to disclose certain information to the tenant. Specifically, a draft of the lease and disclosure statement must be provided by the lessor to the tenant at least seven days before entering into a lease.[1] Similarly, a lessee must give the lessor a disclosure statement in this timeframe.[2] However, the tenant can, by written notice to the lessor, waive the lessor’s obligation to provide a disclosure statement in this timeframe, as long as it is provided prior to entering the lease.[3] Obligations on the lessor in relation to disclosure requirements on renewal under an option, and consequences for failure to comply with the disclosure obligation are prescribed in the Act.[4] A tenant must provide a financial advice report and legal advice report to the lessor prior to entering into a lease.[5]

  1. Rent Review

For a commercial lease, rent reviews are generally conducted annually, either as a fixed percentage increase or a CPI review on each anniversary of the commencement date. If there is an option exercised under the lease, then market rent review generally applies at the commencement of any option term. Inclusion of a ratchet clause (which operates to prevent rent decreasing when it is subject to review) is not unusual in a commercial lease.

Conversely, ratchet clauses are void in retail leases under section 36A of the Retail Shop Leases Act 1994 (Qld) (‘the Act’), as are certain rent review provisions listed under section 36 of the Act. The applicable rent may be reviewed using different bases during the term of the lease, but each review must be made using only one basis.[6] For example, by reference to the current market rent of the leased shop[7], an independently published index of prices, costs or wages[8], or a fixed percentage of the base rent[9] (amongst others). If a retail lease provides for an option on the lessee’s part to renew or extend the lease at the current market rent, and current market rent has not been agreed between the parties, the Act allows a tenant to request the current market rent to be determined[10]. The tenant can request this: 

  • If the lease is not more than a year – from the day that is 3 months before the option expiry date under the lease, to the day that is 1 month before the option expiry day; or
  • If the lease is more than a year – from the day which is 6 months before the option expiry day under the lease to the day that is 3 months before the option expiry day. 

If the current market rent cannot be agreed between the lessor and lessee, a specialist retail valuer may be appointed, the cost of which will be shared between the parties.[11] The Act contains provisions[12] around the process of how the current market rent is determined in this manner. 

  1. Outgoings 

In commercial leases, specifically in a net lease (where the tenant pays a base rent together with a contribution to outgoings), most outgoings are recoverable from the tenant. For a retail lease, under the Act, there are certain outgoings which cannot be recovered by the landlord such as land tax and insurance premiums on loss of profits.[13] The retail lease must specify the outgoings payable by the lessee[14], as well as how they are determined and apportioned[15], and how they can be recovered from the tenant.[16] A lessor must give the lessee an annual estimate (in the prescribed form) of the lessor’s apportionable outgoings for which the lessee will be liable.[17] A statement of the lessor’s apportionable outgoings must be given to the tenant in the approved form within 3 months after the end of the period to which the outgoings relate[18], The statement will compare the estimates with the actual amounts spent by the lessor for the outgoings during the relevant period.[19]

We can provide advice on a wide range of property and leasing matters. If you require our assistance, please do not hesitate to contact us via email or call 07 3220 1144.

[1] s 21B(1)

[2] s 22A

[3] s 21B(2).

[4] s 21E, 21F.

[5] s 22D(1).

[6] s 27(4).

[7] s 27(5)(a).

[8] s 27(5)(b).

[9] s 27(5)(c).

[10] s 27A(1).

[11] s 34.

[12] ss 28A-35.

[13] s 7(3).

[14] s 37(1)(a).

[15] s 37(1)(b).

[16] s 37(1)(c).

[17] s 38A(1).

[18] s 38B(2).

[19] s 38B(c).

You’ve got mail: the importance of keeping your registered address up to date

You’ve got mail: the importance of keeping your registered address up to date

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You’ve got mail: the importance of keeping your registered address up to date

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3 min read

6 Dec 2022

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  • Review and keep your registered office up to date in ASIC’s records.
  • Have a system in place for monitoring incoming mail.
  • Respond to any legal matters in a timely manner.

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In a digital age where emails are the accepted norm, receiving something in the post as a means of communication may seem outdated but not having your registered office up to date or ignoring that physical letter can have serious consequences. Monique Burr discusses why it’s important for businesses to ensure their company’s registered office is kept up to date in ASIC’s records.

Under section 142 of the Corporations Act 2001 (Cth), a company must have a registered office at which it can receive communications and notices.  It is common practice for a company’s registered office to be that of their accountant or solicitor or at an address other than the place of business of the company.   

Whilst it may not seem important in the scheme of things when it comes to running a company, the address of the company’s registered office does serve an important purpose.

Section 109X of the Corporations Act 2001 (Cth), provides that for the purpose of any law, a document may be served on a company by leaving it at or posting it to the company’s registered office.  These documents can include letters of demand, statutory demands or filed legal proceedings.  The use of an accountant or solicitors firm or other addresses as your registered office can often seem convenient but when it comes to receiving these types of documents, not responding to them in a timely manner can have severe consequences.

Statutory demands and legal proceedings impose strict time frames for a response and failure to do so can result in undesirable outcomes. For example, if a company fails to respond to a statutory demand within 21 days the company is deemed to be insolvent and the creditor can seek to have the company wound up.  Equally, if a company is served with a legal proceedings and fails to file a Defence within within the timeframe allowed under the relevant court rules (usually 28 days), the Plaintiff may obtain default judgment against the company and take enforcement action.  Setting aside default judgment or opposing a winding up application are costly exercises.

If you haven’t reviewed or updated your company details for some while it may be worth:

  • Reviewing and updating your registered office and any other relevant company details.
  • Having a system in place for monitoring incoming mail. Check-in regularly with your staff, accountant or solicitor to see if any mail has been received for you.
  • Respond to any legal matters and documents in a timely manner.

In short a company’s registered office shouldn’t be a “set and forget” and should be regularly reviewed. Companies should take active steps to ensure their registered office is up to date in ASIC’s records.

Hillhouse Legal Partners litigation team can assist and advise on a range of legal matters and disputes. If you would like to discuss your circumstances with a team member please contact us by email or on 07 3220 1144.

Pitfalls when using symbols or emblems in trade marks

Pitfalls when using symbols or emblems in trade marks

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Pitfalls when using symbols or emblems in trade marks

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3 min read

22 Nov 2022

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  • Certain symbols and emblems are protected.
  • Take care to ensure your trade mark design isn’t too similar to these protected symbols and emblems.
  • Seek expert advice prior to using your trade mark to ensure it doesn’t contain any infringing symbols or emblems.

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A trade mark helps a business to distinguish the goods or services it offers.  The use of symbols or emblems as part of a trade mark, particularly in the medical space, is not uncommon however there are certain symbols or emblems that are considered protected and therefore can’t be used in a trade mark. Monique Burr discusses what businesses should be aware of when designing their trade marks. 

The use of a symbol like a cross with reference to businesses providing medical services is commonplace but there are some important considerations that must be had when using a cross and in what colours. Certain types of crosses are considered protected such as the Red Cross or Swiss Confederation Cross.   

Under section 42 of the Trademarks Act 1995 (Cth) a trade mark must be rejected if it contains or consists of ‘scandalous matter’ or if its use would be contrary to law.  In the use of a cross, Part IV section 15 of the Geneva Convention Act 1957 makes it an offence to use the Red Cross and other emblems, signs, signals, identity cards, and insignia as specified in section 15(1)(a) to (d).  In Australia, using the Red Cross emblem (or similar) requires written permission from the Minister of Defence.  

If a trade mark design contains a cross with vertical and horizontal arms of the same length and is the colour red (or colours close to red) then a trade mark application is likely to be rejected.  If a trade mark is rejected a business may need to consider re-designing their trade mark which would cost more time and money and for businesses who are just starting out, their trade mark is likely to encompass their brand. This will be similar if a trade mark design was to use a red frame in the shape of a square similar to that used in the Red Crystal symbol or a red crescent completely surrounded by a white ground like the Red Crescent symbol. 

It is important when designing your trade mark (by yourself or through a design company) that you are not using any protected symbols or emblems.  This can include:

  • Being aware of the shapes used in your trade mark design; and
  • Avoid using colours that are likely to mislead as to the nature of the symbol or emblem.

Using an infringing trade mark can be a costly and timely expense particularly where a business needs to begin trading before it can register its trade mark. Before lodging a trade mark that contains symbols or emblems you should consider obtaining independent expert advice. 

Hillhouse Legal Partners has experience in dealing with matters relating to intellectual property. Please contact us by email or on 07 3220 1144 should you be seeking further guidance on trade mark or any other intellectual property matters.